On a recent flight I saw most ads had a QR code. Now let’s remember that I am on a plane that specifically asks me to turn off my phone for most of the duration. There are 3 times that I might have my phone out.
- Before take off when I am likely to be doing something relevant to my life outside of the plane till we take off. (1% of the time)
- Flying when I am not allowed to be connected to the Internet.* (98% of the time)
- After landing when I am likely to be checking email or calling somebody. (1% of the time)
Notably the 98% of the time which is the only time that I might pick up the magazine to look at the ads. If you are placing and ad in an inflight magazine please don’t bother with a QR code. I am not going to take the time before or after the flight to scan it. You are wasting space and annoying my eyes.
*If the flight has inflight wi-fi this does not apply.